61 - Crafting Authentic Media Pitches: The AI Advantage for Everyone

In this episode, host Dean Guida interviews Craig Harris, founder of Lookatmedia, an AI-powered PR and media company. Craig shares insights from his 35-year communications career and explains how his platform uses a specialized AI language model to create authentic, journalist-tailored press releases and visual content. The discussion covers AI’s role in democratizing PR, the importance of authenticity over AI-generated images, and the future of vertical language models in media.